Consumer Change Challenge

Launched by the European Commission, the competition invites youth and consumer organisations to share their ideas and turn them into video concepts addressing important consumer topics, and empowering consumers to make informed decisions.

The aim is to give the opportunity to consumer organisations and youth organisations to share storyline ideas for four educational videos

Who can participate

  • representatives of youth organisations, including youth clubs and youth centres, operating at local, national, European or cross border level focusing on providing activities and services for young people;
  • consumer organisations that are non–governmental, non-profit, independent from industry.
  • Participating organisations should operate across any of the following countries: Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK.

How to participate

Participants need to create a 60-second video storyline in one of the following topics:

a) Financial literacy;
b) Internet safety;
c) Data protection;
d) Sustainable consumption.

Priority will be given to ideas taking a financial angle to any of the above topics.

The video plot should be described in no more than 3,000 words. 

To get inspired, please check sub-topic ideas available under the competition rules.


The four winners (one for each of the four video topics) will

  • see their idea turned into a video developed by highly experienced video producers using the latest state-of-art technology;
  • get to educate their target audience along with millions of citizens across Europe on topics that matter to their organisation and members with no cost to them;
  • receive credit in the video (their organisation’s logo and reference to their winning idea will appear in the video);
  • have the video translated in 25 languages (subtitles and voiceovers) and promoted across all EU Member States, UK, Norway and Iceland;
  • enjoy free publicity via the video in the form of both online and offline advertising campaigns;
  • receive a prestigious trophy.

More information

Read more on the competition website.